News

June 12, 2013

Event Production (EP) 3.0

St. Louis, MO – Drafthorse Solutions announces the latest enhancement to its Workhorse software. EP 3.0 responds to the needs of the flash sale experience as well as the accelerating demands of traditional digital marketing.

EP 1.0 managed via XLS, EP 2.0 introduced browser workflow tools, Workhorse EP 3.0 leverages automation throughout the workflow to change the production paradigm.

Triggered by a Web Service, Workhorse kicks off an automated routine that can create the event, order/track the samples, explode the task level workflow, dynamically manage the image records, and publish the output directly to the DAM or channel facing engine. The workflow specifics are use case driven based on the optimal workflow per client.

September 25, 2012

Multi-Lingual Copy Editor

St. Louis, MO – Drafthorse Solutions announces the latest enhancement to its Workhorse™ software. Configurable multi-lingual copy editor enables Workhorse users to generate customer facing copy in multiple languages manually or via import.

Typical workflow starts with English copy being entered into Workhorse and subsequent languages entered iteratively. Working with English as a base, alternate language copy can be added at any time via the Workhorse browser.

Internal and external copy writers have secure access to Workhorse 24/7 accelerating publishing of copy and image to the consumer. Workhorse provides a simple Copy Writing toolset as well as HTML conversion on the fly.

September 15, 2012

Global Sample Tracking

St. Louis, MO – Drafthorse Solutions announces the latest enhancement to its Workhorse™ software. Global Sample Tracking provides integration and visibility with vendor/factory from initial request through fulfillment, shipping, receipt and utilization of physical samples.

Leveraging automated sample requests (XML or import), Workhorse implements all vendor communication plus real time tracking logistics. Integration with FEDEX, UPS, and DHL provide real time status and location data within the Workhorse workflow. Merchant and Traffic manager sample requests are replaced by automated Workhorse routines.

May 10, 2010

File Monitor Automation

St. Louis, MO. – Drafthorse Solutions announces the latest enhancement to its Workhorse™ software. File Monitor automates “in production” file management to shorten production time cycles.

Images created in house and provided by vendors are processed via client defined business routines to integrate actual file movement and activity based reporting. File Monitor is configured per client, per business process including exception management and standard processes.

June 26, 2009

Workhorse Migrates to 64 Bit Architecture

St. Louis, MO. – Drafthorse Solutions announces the latest release of its Workhorse software. Workhorse v7 re-launches the application on a 64 bit platform.

Immediate benefits include; 80% improvement in core performance metrics, integration with Adobe Scene 7, enhanced Web Services and import capabilities, extended shot and sample management tools, improved user security and advanced error reporting.