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Sample management is manual, unpredictable,
Automated Global Sample Tracking
manages samples in real time
from vendor to disposal
Product data from vendors and item master
is missing, changing, and siloed
Iterative data aggregation from supply chain to DAM
ensures one version of the truth
Image production based on XLS and
"whiteboard" management is too slow
Dynamic image workflow automates and
accelerates production effort
Current tools force users to adopt
"one size fits all" solution design
All stakeholders including vendors, merchants,
creative and traffic managers
have view specific configurations
Top line revenue requires 30% - 50% more
digital content facing customers next year.
And no new hires...
You are ready for Workhorse
Drafthorse Solutions develops and deploys Workhorse software. Our primary market is the retail channel; retailers, manufacturers, and photography studios.
Workhorse™ accelerates production of consumer facing digital content by integrating data and workflow from supply chain to content publishing.
Workhorse™ Client Profile
10,000 - 1,000,000 physical samples per year
10,000 - 1,000,000 digital product photos per year
10 - 1,000 Workhorse users
Stakeholders include vendors, merchants, creatives, advertising production, DAM, publishing
Bi-Directional integration with multiple data sources
Limited enterprise IT resources
SaaS subscription model
Hosting/Serving provided by Drafthorse Solutions
Workhorse Value Propostion is to increase speed to market via all consumer facing channels while reducing cost per unit of content.