Drafthorse Solutions develops and deploys Workhorse software. Our primary market is the retail channel; retailers, manufacturers, and photography studios.
Workhorse™ accelerates production of consumer facing digital content by integrating data and workflow from supply chain to content publishing.

Workhorse™ Client Profile (current)

  • 10,000 - 1,000,000 physical samples per year
  • 10,000 - 1,000,000 digital product photos per year
  • 10 - 1,000 Workhorse users
  • Stakeholders include vendors, merchants, creatives, advertising production, DAM, publishing
  • Bi-Directional integration with multiple data sources
  • Limited enterprise IT resources
  • SaaS subscription model
  • Hosting/Serving provided by Drafthorse Solutions
Workhorse Value Propostion is to increase speed to market via all consumer facing channels while reducing cost per unit of content.